Mr. Vergara uses psychology and creativity to connect people through his fine art photography. His esteemed clients, like Dolce Gabbana and Miami Fashion Week, have described his style as moody, soulful, and well-structured, positioning him well for high-fashion and luxury markets. His rise to stardom began in his father’s pawnshop in Bogota, Colombia where he tinkered with cameras, tripods and developing film. 21 years later, his love affair with photography is still burning with passion. His goal is always to capture the essence of the model, the ethos of the moment, and the architecture of the brand.

JUAN VERGARA

 Director      Video Producer      Photography